Scott Wills & Associates: Communication Design

collateral

direct mail campaign

client: AdvantageCare

problem: Bridge the cognitive and temporal gap between initial phone sales and activation of a health services discount program

solution: Create a system of telemarket contacts and direct-mail responses to keep customers informed and engaged

collateral

fundraising event collateral

client: Cancer Wellness Center

problem: Attract a sophisticated group of donors to a gala event

solution: Develop a beguiling theme and suite of a suite of elegant yet inexpensive announcements, invitations, and gala collateral

collateral

professional conference invitation

client: The Family Institute of Chicago

problem: Stimulate participation by busy professionals in a three-day conference, with limited time and resources

solution: Sculpt a compelling combination of invitation, brochure, poster and mailer featuring dynamic photos of original sculpture

collateral

customer communications

client: Fredriksen & Sons Fire Equipment Co.

problem: Boost repeat business from customer base

solution: Keep customers engaged with on-site leave-behinds for service techs and a direct mail campaign that features a bright new look and updated logo

collateral

event identity, advertisements and collateral

client: Juvenile Diabetes Research Foundation

problem: Promote a 30-year-old fundraising event, adapting its identity to an anniversary year

solution: Update the event’s visual identity and rework collateral materials for clarity, ease of use, and impact

collateral

corporate sponsorship campaign package

client: National Multiple Sclerosis Society

problem: Open doors to corporate sponsorship in a crowded nonprofit field

solution: Make a bold entrance with clear message and emotionally compelling visual content, packaged with a 5-minute video presentation

collateral

poster/brochure

client: Earthshare of Illinois

problem: Help local affiliates of a natioal nonprofit network to stand out in a crowd; foster audience response as well as retention

solution: Create a combination marketing piece: a poster for display at workplace giving events and employee workspaces, and a brochure offering details on the organization and affiliates’ contact information